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Saturday, September 29, 2007

James Bond again with Bently.

The fact is that whether played by Sean Connery, Pierce Brosnan or any of the other Bond actors, Secret Agent 007 always drives best fast cars. The models he used are: Bentley, Aston Martin, Lotus, BMW, Ford Motor Company, Saab, Rolls-Royce, General Motors, American Motors, Mercedes-Benz, other passenger cars and vehicles. In Sebastian Faulks’ forthcoming new James Bond novel, Devil May Care, Britain’s top secret agent will conduct his missions in a Bentley. "Despite many of the films portraying him with an Aston Martin, Bond's first choice of car was a Bentley, so that is what he will be driving in my book," he said.

James Bond's Bently 1985

Nick Nguyen observes that the James Bond movies feature many brand-name consumer items, in addition to cars. From a commercial perspective, he suggests, product-placement fees are welcomed by film studios facing increasing costs to produce such movies.

But 007's vehicles, he believes, have taken on a more crucial role than other products in the movies' popular and financial success. "Bond's recent cars, especially those driven by Pierce Brosnan, serve a commercial objective rather than a narrative purpose," he explains. For moviegoers, "the whole point of buying these cars is to exploit their specific association to the Bond films, wherein the car becomes the ultimate commodification of the Bond experience outside of the cinema and on the roads."

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